Starting A Mattress Blog

Written By nicheria

Nicheria aim to provide advice on those looking to start a new business or are researching the possibility. 

The first of our soon to be, long running article series that examines each and every blog niche for viability, traffic and profit. We’re kicking things off with the infamous mattress niche.

Why the Mattress Sector?

The mattress sector is a booming industry with an ever-growing demand. According to a report by ResearchAndMarkets, the global mattress market size is expected to reach $37.2 billion by 2025, growing at a CAGR of 6.5% from 2020 to 2025. With such a promising growth rate, it’s no wonder why many bloggers are venturing into this niche.

Furthermore, sleep is a basic human need. It’s a vital part of our overall health and well-being. As such, people are always looking for ways to improve their sleep quality. Whether it’s finding the right mattress, the right pillow, or the right sleeping position, there’s always something to write about in the mattress sector.

Benefits of focusing on the mattress niche

The mattress niche is a unique area that’s ripe for exploration. Here are some reasons to consider it:

  • Steady demand: Everyone needs a good night’s sleep, which means that everyone needs a good mattress. The constant need for quality mattresses presents a steady flow of potential readers for your blog.
  • Potential for high-ticket affiliate sales: Mattresses are not cheap. As a mattress blogger, you can sign up for mattress affiliate programs, and the commission on high-ticket items can be quite considerable.
  • Less competition: While there are loads of blogs focusing on popular niches like tech, travel, and fashion, there are relatively fewer blogs that focus specifically on mattresses. This can make it easier for you to stand out and build your audience.

Opportunities for monetization

The mattress niche presents numerous opportunities for monetization, including:

  • Affiliate marketing: As mentioned earlier, many mattress companies offer affiliate programs where you can earn a commission for every sale made through your referral link.
  • Product reviews and sponsored posts: You could also make money by reviewing mattresses and other sleep-related products or publishing sponsored posts from companies in this space.
  • Ad revenue: Once your blog has a steady stream of traffic, you can start displaying ads on your site for additional income.

A mattress niche can present a viable and profitable blogging opportunity due to high demand, high-ticket affiliate sales potential, and relatively less competition. Therefore, if you are looking for a unique niche that has substantial money-making potential, the mattress niche is worth considering.

Types of Mattresses to Cover in Your Blog

When venturing into the mattress niche, it’s crucial to discuss and understand the different types of mattresses. You might want to consider the following mattress options as part of your blog content.

Memory Foam Mattresses

A top choice for those seeking comfort and relief from body aches, theMemory FoamMattressis loved for its pressure relief and contouring properties. Built from the ground up with various layers of foam, they provide excellent motion isolation, making them a popular choice for couples.

Innerspring Mattresses

Innerspring Mattressesrepresent traditional mattress design, featuring steel coil support systems. They offer a bouncy feel, robust support, and excellent ventilation, which helps to prevent the mattress from retaining heat – a common issue among memory foam mattresses.

Latex Mattresses

Latex Mattresses, crafted from natural or synthetic rubber, provide a firm but bouncy feel. Recognised for their durability, they offer excellent support, contouring to the body’s shape whilst also providing a comfortable surface to sleep on.

Here are some key facts to compare:

  • Memory Foam: Ideal for pressure relief and motion isolation. Might retain heat.
  • Innerspring: Traditional design, bouncy, excellent ventilation.
  • Latex: Natural materials, firm but bouncy, contours well.

Each mattress type has its pros and cons that will appeal to different individuals based on their needs and preferences. Content around these three mattress types will form the cornerstone of a successful blog in the mattress niche.

Top Mattress Brands To Review

In the mattress niche, there are several brands that have established themselves as leaders in the industry. By producing high-quality mattresses that cater to a variety of sleeping preferences, these companies offer excellent options for consumers. Below are some of the top mattress brands to review and recommend if you’re considering this niche for your blog.


Casper has been a favored brand among consumers and reviewers due to its balanced approach to comfort and support. It offers several mattress models, each designed with unique features to provide optimal sleep quality. From their all-foam mattresses that give body-contouring comfort to hybrid mattresses that combine the buoyancy of springs with the comfort of foam, Casper caters to a wide range of sleepers.


Purple has made waves in the mattress market with their patented Purple Grid technology. This design increases airflow and adapts to the individual’s shape, providing personalized comfort and support. Purple has a variety ofmattressesavailable, including all-foam and hybrid models, giving consumers several options to choose from.


Saatva is renowned for its high-end, luxury mattresses. They offer a wide selection of options, including innerspring, memory foam, and hybrid mattresses. Saatva provides a perfect balance of comfort, support and durability, which are key factors for any mattress consumer.

Here’s a quick comparison table for these top mattress brands:

Mattress BrandUnique FeatureMattress Options
CasperBalanced comfort and support with a variety of modelsAll-foam, Hybrid
PurplePatented Purple Grid technology for personalized comfort and supportAll-foam, Hybrid
SaatvaLuxury mattresses offering a balance of comfort, support and durabilityInnerspring, Memory foam, Hybrid

Selecting the best mattress boils down to personal preference and the sleeper’s individual needs. It’s imperative to highlight various aspects, such as comfort level, firmness, materials used, and price, while reviewing and recommending these brands.

The Importance of Sleep and How Mattresses Contribute

Sleep is an essential part of our daily routine and overall health. Adequate and quality sleep supports numerous brain functions such as cognition, concentration, productivity, and memory performance. Unarguably, one of the key components in achieving good sleep is the right mattress. Let’s delve deeper into the science behind quality sleep and the importance of a good mattress.

The Science Behind Quality Sleep

Quality sleep plays a vital role in our physical and mental health. It is during sleep that vital processes such as the consolidation of memory and regeneration of cells occur. According to the Wikipedia page on sleep, humans should aim for seven to nine hours of sleep a night to function optimally.Some of the factors affecting quality sleep include noise, light, temperature, and sleep surface.

How The Right Mattress Can Improve Sleep

A great way to improve sleep quality is by selecting a comfortable and suitable mattress. A good mattress should offer:

  • Comfort: One should feel no pressure, almost like floating.
  • Size: It should be spacious enough to allow freedom of movement during sleep.
  • Support: The best mattress should be capable of supporting the normal alignment of the spine.

A mattress that ticks all these boxes can significantly benefit sleep quality. In our subsequent sections, we will look into the best mattresses available in 2023, considering factors such as mattress types, materials used, and firmness levels.

The bedding industry, where mattresses play a crucial role, provides an excellent niche for blogging. In the next section, we’ll explore how one can make the most of a blog focusing on this niche.

Mattress Care and Maintenance Tips

Keeping a mattress in optimal condition can greatly increase its lifespan, providing you with a comfortable and supportive sleep surface for years to come. Here are some critical care and maintenance tips to help you get the most from your mattress.

How to Prolong the Lifespan of a Mattress

With proper care, a good quality mattress can last for approximately 7 to 10 years or even longer. Here are some tips to make your mattress last:

  • Rotate your mattress regularly:To prevent sagging and wear in the areas you sleep, you should rotate your mattress 180 degrees from head to foot every 3 to 6 months.
  • Use a mattress protector:This helps to shield the mattress from stain, liquids, dust mites, and allergens, thereby keeping it clean and fresh.
  • Avoid sitting on the edges:Doing this too often can cause the edges to sag prematurely.
  • Follow the manufacturer’s cleaning instructions:This will help to maintain the materials and structure of the mattress.

Cleaning and Protecting Your Mattress

To make sure that your mattress remains free from bacteria, allergens, and unpleasant odors, it’s important to clean it regularly. Here’s how to tackle mattress cleaning:

  • Vacuum regularly:Make sure to clean the surface with a vacuum cleaner to remove dust and dust mites.
  • Spot clean stains immediately:If something spills, immediately blot it with a clean cloth and then use a mild detergent mixed with water to clean the area.
  • Air it out:To keep your mattress fresh and dry, uncover it and let it breathe every couple of months. This helps to prevent mold and mildew.

Proper mattress care and maintenance can greatly enhance its lifespan. Therefore, it’s crucial to follow these tips to keep your mattress in the best condition possible.

The mattress niche is a profitable one in the blogging industry, and providing readers with valuable information like these tips will undoubtedly leave a lasting impression and attract even more readers to your blog.

Mattress Accessories to Cover

Selecting the right mattress is the first step towards a sound night’s sleep. But to further enhance your sleep quality, there are other crucial additions to consider.

Pillows for different sleep needs

Pillowsplay a vital role in maintaining the correct body alignment. They’re available in different shapes and materials suited for specific sleep needs. For example, memory foam pillows offer excellent support and contouring, while latex pillows are breathable and hypoallergenic.

  • Side sleepers: They may require firmer pillows for neck and head support.
  • Back sleepers: They might prefer a medium-firm pillow to assist natural spinal alignment.
  • Stomach sleepers: Soft pillows are ideal as they prevent neck strain.

Mattress toppers and protectors

Mattress toppers are great for adjusting the comfort level of your mattress. They’re available in varieties such as memory foam, latex, and feather-filled for extra plushness.

Mattress protectors, on the other hand, shield the mattress from allergens, spills, and bed bugs. These accessories can not only prolong the life of your mattress but also enhance your overall sleep hygiene.

In conclusion, pairing the right accessories with your mattress plays a crucial role in ensuring a restful and healthy sleep. Always consider your personal comfort and health needs when choosing these additions.

Addressing Common Mattress Pain Points

When it comes to selecting the perfect mattress, there are common issues that consumers often encounter. These issues, if not addressed correctly, can potentially disrupt a good night’s sleep. In this section, we’ll be discussing two prevalent mattress-related issues: Back pain from a mattress and motion transfer in mattresses.

Dealing with back pain from a mattress

Experiencing back pain from a mattress can be incredibly frustrating. It can stem from sleeping on a mattress that is unsuitable for your body type or sleeping position. If you are waking up with back pain, it may be time to assess the type of mattress you are using. Firm mattresses can provide the support needed to keep the spine aligned and reduce back pain, especially for back and stomach sleepers. On the other hand, side sleepers may find relief with a softer mattress that can contour to their body curves.

Addressing motion transfer in mattresses

Motion transfer in a mattress is another common concern, especially for those who share a bed with a partner. A mattress with high motion transfer can disrupt your sleep when your partner moves or gets out of bed. Motion transfercan be minimized by choosing a mattress with good motion isolation qualities, such as memory foam or latex mattresses.

In conclusion, understanding how to address these common mattress-related issues can help you select the perfect mattress for a comfortable and undisturbed sleep. Remember, the right mattress should meet your personal comfort preferences and sleep needs.

Will continue this topic by exploring more about mattress related issues in the next section. Stay tuned!

The mattress industry has been a hotbed of innovation in recent years. Many of these innovations are centered around providing a better night’s sleep for consumers, with mattresses becoming more personalized, technologically advanced, and even smarter than before. Here are a couple of these trending mattress technologies.

Smart Mattresses

Smart mattresses have incorporated technology into their design to improve sleep quality. They can monitor your sleep patterns, adjust temperature, and even connect to your smart home devices. It’s like having a personal sleep assistant. For example, the Sleep Number 360, a prominent smart mattress, tracks your sleep and automatically adjusts firmness, comfort, and support to keep you sleeping blissfully.

Adjustable Mattresses

Adjustable mattresses add another level of customization to your sleeping experience by allowing you to position the mattress as per your comfort needs. They have become very popular for their potential health benefits, including reducing back pain and improving digestion. A standout in this category is the Saatva Lineal Adjustable Base that offers a range of positions and massage settings for optimal comfort.

Which Mattress Technology is Best for You?

Choosing theright mattresscan be a bit overwhelming, especially with so many options out there. It’s essential to consider your personal needs, whether it’s tracking your sleep pattern with a smart mattress or having adjustable positions for better comfort. Either way, exploring these mattress technologies can lead to a better night’s sleep and improved overall health.

Indeed, the mattress niche is a critical area with immense opportunities for bloggers. After examining several aspects, we can conclude that the mattress niche can provide robust growth opportunities, given the right approach and dedicated efforts.

Summary of the mattress niche opportunities

The mattress nicheis a continually growing market with countless opportunities, including:

  • Affiliate blogging: A majority of mattress companies offer attractive affiliate programs. Bloggers can earn a significant income by providing reviews and linking to these products.
  • Sponsored posts: Companies often pay bloggers for sponsored posts to reach a broader audience.
  • Product reviews: Bloggers can help consumers make informed choices by writing detailed mattress reviews.

Furthermore, the continuous innovation in mattress technology, such as memory foam and smart mattresses, ensures that there will always be something new to discuss.

Tips for Starting a Successful Mattress Blog

Starting a successful mattress blog involves more than just writing about mattresses. Here are some tips to take note of:

  • Know your audience: Understand what your readers are looking for. They might want help choosing a new mattress or learn how to maintain their current one.
  • Product knowledge: You need to familiarize yourself with different types of mattresses, their features, and benefits. Visit the Wikipedia page on mattresses for detailed information.
  • Be honest: Your readers trust your opinion. Make sure your reviews are honest and unbiased.
  • SEO: Use Search Engine Optimization techniques to help readers find your blog.

The mattress sector is a lucrative niche for bloggers, but its also incredibly competitive. With a growing demand and many topics to cover, it’s an excellent opportunity to establish yourself as an authority and attract more readers to your blog. By using SEO techniques and covering the right topics, you can outrank your competition and succeed in the mattress niche.

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